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Why was there no way to print only a handful of copies of a single book without breaking the bank? “Digital printing I was doing at home out of Photoshop on my Canon printer. But printing a nice coffee-table-type book was too expensive-several hundred dollars each. This was in 2004.Ī website displaying the portraits didn’t seem adequate. So she decided to create a photography project which involved shooting Silicon Valley entrepreneurs and others she’d met over the years in the tech industry. Not one to sit around “on the beach,” Gittins says, she rekindled a passion for photography while trying to figure out her next gig. In the 1990s, she’d headed two different dot-coms that had fallen victim to the early 2000s crash. Gittins says Blurb is aiming to “not only disrupt the business from a ‘who gets to make a book,’ but also the distribution model for how books are sold and discovered.” The wine blogger, she says, is a case in point: “I would much rather intercept the community of people who are already on wine sites with the wine book versus going to your local high street bookshop and remembering, what was the name of that book?” He is then able to print and ship on demand, via Amazon, as books are sold. One popular wine blogger, for instance, recently created a book about wine tasting using Blurb a Blurb widget on his site enables viewers to look inside, share, comment on and purchase his book. There are also big opportunities for small business owners and bloggers wishing to promote themselves and their products, Gittins says. “By virtue of using this platform, people will be conforming to brand standards worldwide,” Gittins says. Blurb would tune it’s software tool BookWright, to be distributed throughout the corporation, allowing only certain fonts, logos and color palettes, for instance, to be printed in the piece. Let’s say a specific company chooses Blurb to develop a marketing publication. What’s more, Gittins is targeting businesses by creating brand standards in Blurb’s templates. We started seeing some amazing books coming through from businesses,” she says. We could make a magazine for CRM purposes, and our high-end customers, every quarter they get a magazine from us instead of an email. “All of a sudden it’s like, oh, we could do a book and take it to the conference and it’s in two weeks’ time and it will look fabulous. “Businesses saw what they used to think of as a custom publishing job, which was very expensive… were going to do a book and you do that once every decade and an agency gets involved,” Gittins says. Gittins says Blurb has printed publications for the likes of Pixar, Disney, Nike and Lexus.īlurb opens wide the door of possibilities for companies to create and design marketing and promotion materials. But what sets Blurb apart from its competitors is its attention to the business world: Those corporations wishing to print, distribute and promote their own materials much more quickly and cheaply than using a traditional designer and printer. Wedding and travel books and cookbooks are popular Blurb creations. Customers pay as little as $2.49 per print book and $9.99 one-time publish fee for an ebook. Print books can be printed on-demand for small runs or offset for large runs, and shipped direct-to-customers. For distribution, Blurb provides an ecommerce platform that enables customers to distribute directly to their contacts, as well as through Amazon, Ingram, or the Apple iBookstore. The finished book file can be outputted as both an ebook and print book. Blurb's software, BookWright, provides customers with easy-to-use templates, and the ability to use plugins for Adobe tools like InDesign to enable further customization.
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Yet Gittins considers Blurb to be less a publishing company than a technology one.